|
# |
NAME/RESOURCE |
AUTHOR / SOURCE |
COMMENTS |
|
1. |
Principles of Marketing |
Philip Kotler |
Best known
marketing guru and legend. Marketing is synonymous
with Kotler. |
|
2. |
|
|
|
|
3. |
Principles of Services Marketing
and Management |
Christopher
Lovelock, Lauren Wright |
One of the best
starting texts in Services marketing. Recommended for all
MBA students. |
|
4. |
Advertising and Promotion: An IMC Approach |
George Belch,
Michael Belch |
Written with an
Integrated marketing communications perspective. A capstone
book for final year MBA elective. |
|
5. |
Marketing Best Practices |
American Marketing Association |
Collection of
free articles from AMA. |
|
6. |
Marketing Strategy |
MIT Open courseware Project |
Marketing
strategy course from MIT Sloan. |
|
7. |
Marketing & Advertising |
Internet Public Library |
Good collection
on advertising and marketing resources. Project of
University of Michigan. |
|
|
Center on
Global Brand Leadership |
Partnership of leading business schools like Columbia,
ESADE, SMU |
Research articles, insights, forecasts,
working papers etc. Also see other
resources. |
|
8. |
Retailing Management, 5e |
Michael Levy,
Barton A. Weitz |
Basic book for
retail elective |
|
9. |
Electronic Retailer Magazine |
Electronic Retailing association |
Archives available from Sep 2004. |
|
10. |
JC
Penney Center for Retail Excellence |
COX@SMU |
Research abstracts on retail-cross format
shopping, branding, loyalty & store switching. |
| 11. |
Retail Management Institute |
Santa Clara University |
RMI Newsletter with excerpts of research |
| 12. |
Canadian
Institute of Retailing & Services-Working Papers |
School of Business, University of Alberta, Canada |
Research on retailing and e-tailing from
university of Alberta. |
| 13. |
International Council of Shopping Centers-Working Papers |
ICSC |
Research focused on North American shopping
center/etailing industy. |
| 14. |
Customers &
Marketing |
Fort Hayes
State University |
|
| 15. |
12manage |
12manage B.V., Netherlands |
Marketing methods, models & theories |
| 16. |
Working
Papers-Marketing |
UCLA-Anderson |
Advanced empirical research in marketing. |
| 17. |
Market Analysis |
Biz/ed, UK |
Models, ppts, worksheets, simulations |
| 18. |
Market Research |
Biz/ed, UK |
Models, ppts, worksheets, simulations |
| 19. |
Market
Research Resources |
Quirk Enterprises |
MR associations, publications, courses, etc |
| 20. |
Market
Research Portal |
Market Research Portal |
Comprehensive MR portal with free articles,
Q&A, statistics, glossary, related resources. |
|
21. |
Market Research Glossary |
Quirk Enterprises |
650 common and uncommon MR words
|
| 22. |
Market Planning |
Biz/ed, UK |
Models, ppts, worksheets, simulations |
| 23. |
Market Strategy |
Biz/ed, UK |
Models, ppts, worksheets, simulations |
| 24. |
Marketing Mix |
Biz/ed, UK |
Models, ppts, worksheets, simulations |
| 25. |
KnowThis |
Virtual Library Project |
Marketing virtual library with excellent
basic resources in all marketing functions. |
| 26. |
The Psychology of Consumers |
Prof. Lars Perner, Marshall SoB@
Univ of Southern California |
Consumer behavior & marketing focus. Other
topics, Consumer Psychologist newsletter. |
| 27. |
Consumer Behavior: A Framework |
John Mowen &
Michael Minor |
|
